Marketing and Advertisements

A business’s success depends on its ability to determine what customers want and then provide it. For Greenpeace the success would be the supporters feeling like they are making a difference, while actually making a difference. The vision of Greenpeace as a “Frontline” team is to deliver to supporters experiences that engage them in Greenpeace campaigns. They look to develop a sense of belonging and community, so each supporter feels like a member of the Greenpeace team and their individual support makes an impact. Greenpeace strives to be a different, better, more rewarding organization.

Advertising has three purposes: to create product awareness, inform consumers about a product or service, and to motivate consumer demand for the product. Greenpeace advertises their organization by using the internet, newspaper, television, magazines, etc. Many ads rely on fallacies and psychological persuasion rather than credible information and rational argumentation. Greenpeace uses scare tactics to create anxiety or play on consumer fears, insecurities, or sense of shame. Greenpeace ads show the “what if” aspect to consumers or the fallacy of questionable cause. Greenpeace insists that if consumers volunteer or donate money they are helping preserve nature. Greenpeace also uses the fallacy of popular appeals impression “everyone” is jumping on board helping the environment and the fallacy of appeal to inappropriate authority advertising that celebrities are doing it too.

Aliens

Edward Condon is a scientist that believes that UFOs do not exist. In Condon’s argument, he states that scientist need invest their time into studies that will advance science unless people have good ideas regarding UFOs and they should keep pursuing. If people have good ideas for specific studies in the “UFO field” then it should be supported and hope for the best. For example, students read books and magazines that contain UFO reports which are providing students with erroneous evidence. The other scientist, Hynek, believes the UFO phenomena is ignored by authorities and have not been studied in a systematic manner. There needs to be more gathering of data. There needs to be a comparison among large groups who have supposedly sighted UFO objects. Scientists should contact people in other countries to figure out who seen it other than America. Hynek feels that there could be alien space crafts but there needs to be more research. The third scientist, Royston Paynter, is very skeptical about the UFOs and aliens and that there needs to be physical evidence. He states that there is literally no physical evidence to show UFOS exist. I think that Hynek provides the best argument because he shows how there needs to be more gathering of data from other countries and not only in America. Scientists need to gather all the data and compare groups of those who sighted potential alien crafts.

Aristotle

Aristotle taught that wisdom is the greatest virtue. But do not get confused there is a big difference in the relationship between knowledge and wisdom. Aristotle was known to be the most wise of all men by a goddess because he understood that he knew nothing. Most men who think they know everything and very intelligent in reality do not know nothing. We “perceive” with our senses in contrast to Plato’s idea that we “think” with reason. Aristotle believed that our thoughts and ideas came about through experience of what we have heard and seen. During college we do acquire more knowledge though studying and course taking. But from what we learn from school and attach that knowledge to the everyday working world to make more money and enhance the companies current situation is wisdom. 

Rhetorical

Since my job is at the mall, it demands that I interact with a couple hundred people in a day. I deal with quite a bit of idiots, not trying to be harsh, but i know they do not need special circumstances or handicaps. One of my favorite rhetorical devices that I use at my job is sarcasm. My coworker the other day was buying an long sleeve sweater that I knew was the same long sleeve as the non other brand name. She continues to think and feel that just because it has a man riding a horse playing polo it is so much better than the one without that logo. I follow her and try to let her know that it is the same thing only that she is paying so much more for, the ralph polo logo, even though the non-brand item is just as nice. Another customer comes to me asking for information as she continues to walk away, I pick up the item and catch up to the lady to tell her she forgot the long sleeve that was not Polo.  I’m pretty sure she knew that I had seen her pick up both items, so she takes the item from me pretending she left it there on purpose. Another rhetorical device I use at my job is euphemism.  A lot of the time I become very frustrated with Valley Fair customers, causing me to get emotionally connected and trying to prove that my opinion is their best option.

Sally

Sally ride was the first American female astronaut in space. Also which I feel is even more of an accomplishment for her was she currently is the youngest to ever reach space. As for her, it benefited her and made her serve as the Capcom for the first and second shuttle flights for NASA. Sally understood the benefits of an effective communication and she analyzed what is best for her. As a college student, she knew that in order to be successful you will need to develop communication skills including listening, speaking, and writing. Sally Ride took advantage of that and double majored in English and physics.  She gathered information and researched on what major would be the best for her and how it would push her forward. Based on her talents and interest, she evaluated the best possible options she can use and that was going to college. Sally Ride definitely represents a good critical thinker because she used her skills to enhance her success.  

Evolution vs God

Evolution and belief in god is incompatible according to Dawkin’s claims. Aquinas says that the existence of god can easily be supported by reasoning. These two articles contradict each other competently. Dawkin feels that it is not god who was the reason for being the “mover” or “cause” to how society has formed over time. I feel that Aquinas response to Dawkin’s is that he would strongly disagree and try to persuade Dawkin and reason being stronger in faith will help a person uphold his or her reasoning and beliefs of what is going on in the world and how it has changed over time. Dawkin feels that instead of the word “god” people who are religious should have chosen the name “terminator”. He also feels that the beginning of time should be called “The Big Bang” in theory a huge star blew up and created all the different planets and galaxies. All Dawkin is doing is denying that Aquinas has a point and how people made up a unhuman person which was the creator of life. 

Negative Effects of Emotion

There were multiple concepts that I liked reading about during this weeks chapter reading though my most favorite and I would like to share is “Negative Effects of Emotion.” We are all humans and use our emotions to make many decisions in life. Sometimes there are emotions based on negative stereotypes or distress coming from past issues that have not been concluded. This type of decision making blocks our critical thought process pushing us usually to the wrong decision or pushes us to feel that there is no problem at all when there really is. For example the most general negative effect of emotions is about relationships. Someone in a past relationship may have, or have been cheated on. That person is now always going to remember and make decisions to not let the new special someone “in” so they do not get hurt again. The new special somebody is negatively affected by the person’s emotions of past relationships.